The two most important traditional techniques in design and construction, and consequently in architecture in the Kutztown and Pennslyvania region, are stucco work and masonry. Both employ locally available materials, combined with techniques that date from the past and remain popular today. Many people confuse the expression ‘stucco work’ with that of stucco coating. Neither is it an either/or proposition, however. A stucco coating can be thick or thin, while stucco work is normally thick; even so, the term is commonly used to refer to both processes.
Traditional techniques such as stucco work and masonry are also at the heart of other traditional techniques in design and construction, including furniture selection, flooring selection and kitchen and bathroom remodeling. In addition to Pennslyvania and Kutztown, Pennsylvania, the United States Bureau of Labor Statistics indicates that there are a great number of places in the country where traditional techniques and construction are prominent. Included in these areas are states such as North Carolina (rural areas), Texas (beltway cities), Wisconsin (labor-intensive cities), Minnesota (small cities), New Mexico (big cities), Oregon (mountain areas), Illinois (rural areas), California (median cities), Arizona (rural areas), Missouri (numberless rural areas), Kentucky (large cities), West Virginia (mountains), Oklahoma (greater regions), Virginia (larger cities), and Illinois (labor-intensive cities).
Graphic design education and construction are concerned with the combination of traditional techniques with new techniques that enhance creativity and knowledge production. Graphic design education and construction use the skills associated with traditional techniques and the creative process to promote communication of information within the educational system. These teachers combine traditional methods of design with graphics, textures, color, line, form, and texture. The graphic design education and construction school incorporate the concepts of technical art, applied research, graphic design, computer aided drawing, and computer aided drawing into a curriculum that is relevant to every discipline.
The graphic design education and construction teachers who teach at the summit share a commitment to the continuous development of the industry. They understand that the world of tomorrow will be technologically dominant and that the world’s consumers demand it. Graphic design education and construction schools are constantly seeking ways to introduce innovative technology into their teaching processes and their curricula. They have found that the best way to teach this new information is to first explain what it is and how it can enhance the processes. Once they have done that, they can teach the students how the technology is used.
The J.P. Institute of Art Education has recently added the Master of Fine Arts department to their curriculum. The Department offers degree programs in Visual and Performing Arts, Creative Writing, Visual and Performing Arts, and Visual and Writing/ Journalism. This is the second most popular college for fine arts instruction in the entire United States. The Department of Defense has placed campus demonstrations on cruise ships that offer comprehensive visual arts training for employees.
The University of Minnesota arts department has recently added a College of Communication Design to its offerings. The school is located in Minneapolis, Minn., but students can benefit from their classes all over the state of Minnesota. Students can benefit from the communications design and Journalism concentration within the Bachelor of Science in Communication Design at kutztown university. Students will learn about graphic design basics such as composition and drawing, drafting, printmaking, and illustration. They will also learn about the various media available to communicate information effectively and portray a message.
The University of Minnesota School of Business has a minor in Graphic Communication that students can complete in order to fulfill their program requirements. Students in this concentration will study the many methods that are used in advertising to attract and retain customers. Students will learn to develop effective campaigns for products and services, while creating print and web media for both the company and their clients. The University of Minnesota School of Business offers two concentrations within the graphic communication major, namely digital and conventional marketing.
Students taking part in the Master of Arts in Communication Design at kutztown University can earn Associates Degrees or Bachelors Degrees. Internships and practicum opportunities with local and international firms are offered to students in order to enhance their business skills. Students may also elect to participate in the Master of Science in Communication which prepares students for high-demand careers in broadcast, electronic media, and Internet marketing. Students learn to create and present interactive content, manage data and information, and select the best formats to show messages to viewers. In addition to their core courses, students complete an introduction to the visual arts, a portfolio course, and one or two concurrent panels and special projects. Students may also elect to take courses in communication, e-business, graphic design, and product analysis.